Amity Roofing
The opener (say this)
Then: “We actually already built you a new website — it's live at a private link. Takes 60 seconds to look at. Can I text it to you right now while we're talking?”
Arguments to weave in (pick 2–3, don't recite)
- Their site, verified: The website is not mobile-responsive, causing severe horizontal clipping and cut-off text on mobile viewports.
- We asked ChatGPT, Perplexity & Gemini 6 homeowner questions — they never came up. Power Home Remodeling did.
- Searches they're invisible to ≈ 280/mo — estimated exposure $2,790–$19,530/mo (say "estimated", never promise)
- Their proof, their customers' words: Honesty and integrity — “and your website says none of it. Ours does.”
- Their proof, their customers' words: Solving complex roof leaks — “and your website says none of it. Ours does.”
- The new site is built from their OWN reviews — it is proof, not a promise.
Audit ammo (numbers to quote)
Why they're great (mined from their reviews)
- Honesty and integrity
- Solving complex roof leaks
- Storm damage and insurance coordination
“After a very long, exhausting battle with our insurance company, Brandon was the absolute light at the end of the tunnel. He guided us through the entire very complicated process.” — Conchi Turner
“Brandon showed up when my roof was leaking and knew exactly what to do, how to fix it, and went above and beyond what was expected.” — Caleb Jewell
“He quickly identified the source of the problem and was able to point me in the right direction. He was very flexible with my schedule, honest, and one of the most knowledgeable I've spoken with.” — Shanae Ammons
Objection prep — their OWN complaint themes
No complaint themes found — clean record. (Owner responds: n/a)
Negative share: 0% overall, 0% last 12mo.
Their site today vs their Drop
Gap: The website is not mobile-responsive, causing severe horizontal clipping and cut-off text on mobile viewports.
Their Drop is built. Preview locally: SITE_DIR=$PWD/entities/amity-roofing npm run dev · https://amity-roofing.wearethedropglobal.com
Who's beating them
Power Home Remodeling — ★4.6 (3649)
their customers complain: “If I could leave a zero I would these people sold me on a lifetime warranty. I called to get some wi” · “Short answer: don’t do it. They require you to leave a review BEFORE the job starts.<br><br>Long ans”
Blue Hammer Roofing — ★4.9 (1288)
their customers complain: “Cold call spam calling. I don't appreciate being bothered on my cell phone. There is no reason to co” · “Blue hammer, completing a job in my neighborhood, allowing trash to blow all over the streets and in”
Imperial Roofing and Construction — ★5 (672)
their customers complain: “They state free estimates but that only of you own the home. If your trying to purchase a home they ”
Offer cheatsheet
| Price | $5,000 one-time + $397/mo Drop Care (12-mo min: hosting, tracking, edits, monthly lead + visibility report). NO discounting — ever. |
| Terms | $5,000 one-time to claim (72h window) — one link, Apple/Google Pay enabled. Drop Care $397/mo starts at go-live. |
| Price ÷ one job | One roof replacement ($9–15K in DFW) pays for the site twice over. |
| "Too expensive" | The roofing-specialist agencies charge $10–30K + $2–10K/mo. And ours is already built — you're looking at it. |
| "Why 72 hours?" | We build ~10 drops/month in DFW. If you pass, your slot goes to another roofer and this positioning work is re-used research. Real capacity, not a trick. |
| What we guarantee | The INPUTS: 95+ mobile speed, schema, Google+Bing indexed, GBP 95+, tracking live. Outcomes (rankings, AI mentions, calls) we measure and report monthly — no ranking promises. |
Touch log (manual until dashboard)
date · channel · who · outcome · next step
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