The Drop
Southern Select Roofing · Dallas TX
Prepared for Jaron & Susie

AI Visibility Audit

How homeowners find a roofer in 2026

And why they are not finding Southern Select Roofing.

9/100
Visibility Score
Out of 100: how easily a stranger who needs a roof can find you.
What makes up the score
30%
AI answers
25%
Google map box
15%
Google results
15%
Business profile
15%
Website speed

We asked 5 AI assistants, 24 valid answers, who to hire for a roof in Dallas. Southern Select Roofing came up ZERO times. Your competitors were named in every single answer.

Exposed revenue, every month
$11,520 to $80,640
Revenue AI is handing to your competitors while your phone stays quiet.
1 to 9
lost roofs
every month
5
32 reviews
Quality: as good as it gets.
this gap is the entire problem
9/100
visibility
Homeowners cannot find you.

The receipts

02 / 07

These are the actual answers, word for word, when a homeowner asks an AI assistant who to call. Rivals highlighted. You are nowhere in them.

Gemini best roofer in Dallas
If you are looking for the best roofing companies in the Dallas area, several highly-rated local contractors stand out for their craftsmanship, customer service, and experience dealing with Texas storm damage and insurance claims: * Bert Roofing: A staple in the Dallas-Fort Worth area for decades,…
The AI names your competitors. You are not in the answer.
Claude roof replacement Dallas
Roof Replacement in Dallas For roof replacement in Dallas, I'd recommend these established companies: [Affiliated Residential Roofing](https://affiliatedroofdfw.com/roof-replacement/) is an excellent choice with over 35 years of experience. They perform complete tear-offs on every job (never…
The AI names your competitors. You are not in the answer.
Perplexity who should I hire to replace my roof in Dallas
To replace your roof in Dallas, you should consider hiring one of the top-rated, experienced, and locally trusted roofing contractors. Based on current industry listings and customer reviews, here are some of the best options: Top Recommended Roofing Contractors in Dallas: 1. Lon Smith Roofing -…
The AI names your competitors. You are not in the answer.
Homeowner queryChatGPTPerplexityGeminiClaude
best roofer in Dallas
roof replacement Dallas
who should I hire to replace my roof in Dallas
roof hail damage insurance claim Dallas
roofing company near Fort Worth
roofing company near Burleson
0 of 24 answers mentioned Southern Select Roofing
Most-recommended instead: Arrington Roofing, named in 1 of every 5 answers.

The Google map box is taken

03 / 07

When someone searches for a roofer, Google shows a box with a map and three businesses at the top. Those three get the calls. You are not one of them.

0 / 6

Customer searches where Southern Select Roofing shows in the three-slot map box. The three slots are already occupied on every query.

What the customer typesYour spotWho holds slot 1
« best roofer in Dallas »✗ not shown
« roof replacement Dallas »✗ not shownNew View Roofing 4.8 ★
« who should I hire to replace my roof in Dallas »✗ not shownWe Roof Dallas, Inc 5 ★
« roof hail damage insurance claim Dallas »✗ not shown
« roofing company near Fort Worth »✗ not shownFort Worth Roofing 5 ★
« roofing company near Burleson »✗ not shownFirehouse Roofing 4.9 ★
Business shown in the map boxGoogle rating
1New View Roofing4.8 ★
2We Roof Dallas, Inc5 ★
3White Rock Roofing5 ★
Every one of them has a lower or equal rating to yours. They win on visibility, not on quality.

Positions measured July 6, 2026, on mobile, Dallas TX, for the customer searches above.

The money

04 / 07

Real search demand in your market, the clicks you are missing, and what those clicks are worth. Every assumption is printed. Nothing is inflated.

Search termSearches / mo
roof repair Dallas720
roof replacement Dallas210
roofing contractor Dallas140
best roofer in Dallas90
roofing company near Fort Worth10
Total measured demand1,170
128 clicks / mo

At position 3 on Google, those 1,170 searches produce about 128 clicks a month that currently go to other roofers. 79 of them come from “roof repair Dallas” alone.

128
clicks / mo
×
5-12%
lead rate
×
20-35%
close rate
×
$9k-$15k
job value
=
$11,520-
$80,640
per month

Assumptions: lead rate is the share of clicks that become a phone call or form fill (5-12%). Close rate is the share of leads that sign (20-35%). Job value is a single roofing job at $9,000 to $15,000. The low end multiplies the conservative figures; the high end multiplies the optimistic ones. This is monthly, and it is recurring.

Call it 1 to 9 roofs a month walking past you.

These are only the 5 searches we could meter. Storm weeks multiply this.

What you have, and what is leaking

05 / 07

The good news first: you are not losing on quality. You are losing on visibility. Here is the gap.

Reputation, head to head
Southern Select Roofing
5
32 reviews
Imperial Roofing and Construction
5
672 reviews
Blue Hammer Roofing
4.9
1,288 reviews

You are already better where it counts. You are just invisible.

Professional staff 7 Insurance claims 4 Gutters 3 Promptness 3 Metal roof replacement 2 Storm damage repair 2

Your customers already wrote your marketing. None of it is working for you online.

50/100
FailWebsite linked & working. missing or dead — AI and Maps deprioritize listings without a working site
FailReview volume (50+). 32 reviews
FailCustomer photos present. 0 photos in reviews

The website relies on a generic, dated template with stock imagery that fails to showcase your actual Dallas projects or highlight your specialized expertise in metal roofing and insurance claims.

Southern Select Roofing current website
Your site today on a phonenot mobile-friendly
New website for Southern Select Roofing
The site we already built for youBuilt to load fast. You get the verified speed score the day it goes live.

The fix, and the claim

06 / 07

We fix what makes you invisible, then report what changes. We guarantee the work we control and we show you the results in plain numbers.

What happens when you claim
1
Today
You claim. We start.
2
Within 5 business days
Your site is live on your domain. Calls and forms tracked.
3
Every month after
Your reviews grow, your profiles stay current, and you get one report with your real numbers.

We guarantee the work. We report the results.
Anyone promising you #1 rankings is lying.

Your new site is already built and live
southern-select-roofing.wearethedropglobal.com
Reserved for 72 hours.
QR code to open the live preview site Scan to open the live preview
$5,000
today, to claim your site
$397/mo
Drop Care — starts at claim as a one-month FREE trial. Billing only begins after 30 days. Cancel anytime.
One secure Stripe checkout. Your first month of Drop Care is a free trial — cancel before it ends and pay nothing for it. Apple Pay and Google Pay accepted.

Drop Care: what your $397 a month includes

07 / 07

Plain and simple. This is the work we do for you every month, and what it gets you.

  1. 1
    Your site, handled
    Hosting, security, speed. Your site stays fast and online. You never think about it.
  2. 2
    One hour of our work, every month
    Need a photo swapped, a price changed, a new crew member added? Text us. Done within two days.
  3. 3
    Every lead lands in your pocket
    Every call and every form from the site is tracked and sent to your phone the moment it happens.
  4. 4
    Your reviews grow
    Finish a job, text us the customer's name and number. We send the review request for you, worded right, from your name. More reviews means more calls.
  5. 5
    We watch and report your visibility
    Every month we re-run the same checks in this report: what the AIs say, where Google puts you, what to fix next.
  6. 6
    One simple report
    One page a month with your real numbers: calls, leads, new reviews, where you stand. Ninety seconds to read.

Billed monthly, cancel anytime. Most owners keep it because the report keeps proving it.