RJW Construction
The opener (say this)
Then: “We actually already built you a new website — it's live at a private link. Takes 60 seconds to look at. Can I text it to you right now while we're talking?”
Their site: https://rjw-construction.com/
Arguments to weave in (pick 2–3, don't recite)
- Their site, verified: The website is modern, responsive, and professional, though adding direct online scheduling or a visible contact form on the homepage could further improve lead conversion.
- We asked ChatGPT, Perplexity & Gemini 6 homeowner questions — they never came up. Power Home Remodeling did.
- Searches they're invisible to ≈ 1,160/mo — estimated exposure $11,430–$80,010/mo (say "estimated", never promise)
- Their proof, their customers' words: Painless insurance claim assistance — “and your website says none of it. Ours does.”
- Their proof, their customers' words: Trustworthy and reliable communication — “and your website says none of it. Ours does.”
- The new site is built from their OWN reviews — it is proof, not a promise.
Audit ammo (numbers to quote)
Why they're great (mined from their reviews)
- Painless insurance claim assistance
- Trustworthy and reliable communication
- High-quality roof replacements
“Took a run down dirty investment property and flipped it to rental ready in 7 calendar days! Everything went super smooth and for a great price!” — Zach Zeilinger
“No one wants to have to replace a roof, however, RJW made the process very painless. Ryan made sure that the decisions I made were the right ones for my roofing needs.” — Lisa Spoon
“They are 100% customer oriented, easy to communicate with, very reliable and accountable. Most importantly for me, they are trustworthy.” — Babu Eta
Objection prep — their OWN complaint themes
No complaint themes found — clean record. (Owner responds: always)
Negative share: 5% overall, 0% last 12mo.
Their site today vs their Drop
Gap: The website is modern, responsive, and professional, though adding direct online scheduling or a visible contact form on the homepage could further improve lead conversion.
Their Drop is built. Preview locally: SITE_DIR=$PWD/entities/rjw-construction npm run dev · https://rjw-construction.wearethedropglobal.com
Full audit report: open the AI visibility audit (send-ready numbers live in there — quote only what it shows)
Who's beating them
Power Home Remodeling — ★4.6 (3649)
their customers complain: “If I could leave a zero I would these people sold me on a lifetime warranty. I called to get some wi” · “Short answer: don’t do it. They require you to leave a review BEFORE the job starts.<br><br>Long ans”
Blue Hammer Roofing — ★4.9 (1288)
their customers complain: “Cold call spam calling. I don't appreciate being bothered on my cell phone. There is no reason to co” · “Blue hammer, completing a job in my neighborhood, allowing trash to blow all over the streets and in”
Imperial Roofing and Construction — ★5 (672)
their customers complain: “They state free estimates but that only of you own the home. If your trying to purchase a home they ”
Offer cheatsheet
| Price | $5,000 one-time. FIRST MONTH of Drop Care ($397/mo: hosting, tracking, edits, review engine, monthly report) is FREE, then month-to-month — cancel anytime, keep everything, free handoff. NO discounting — ever. |
| Terms | $5,000 one-time to claim (72h window) — ONE link, Apple/Google Pay enabled. Drop Care free month starts at go-live; $397/mo after only if they keep it. No lock-in, no buyout fee. |
| CLAIM LINK (text this to close — the ONLY link you send) | buy.stripe.com/8x2bJ0…so01 — $5,000 one-time "Website Claim". Apple/Google Pay on. NEVER send the $397 Drop Care link during a close — that one goes out at go-live from ops. |
| "What if I don't want the monthly?" | Then don't keep it: the first month is free, cancel with one click, we hand everything off free of charge and the site is yours forever. There is zero risk in saying yes today. |
| Price ÷ one job | One roof replacement ($9–15K in DFW) pays for the site twice over. |
| "Too expensive" | The roofing-specialist agencies charge $10–30K + $2–10K/mo. And ours is already built — you're looking at it. |
| "Why 72 hours?" | We build ~10 drops/month in DFW. If you pass, your slot goes to another roofer and this positioning work is re-used research. Real capacity, not a trick. |
| What we guarantee | The INPUTS: 95+ mobile speed, schema, Google+Bing indexed, GBP 95+, tracking live. Outcomes (rankings, AI mentions, calls) we measure and report monthly — no ranking promises. |
Touch log (manual until dashboard)
date · channel · who · outcome · next step
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