Midway Roofing Experts
The opener (say this)
Then: “We actually already built you a new website — it's live at a private link. Takes 60 seconds to look at. Can I text it to you right now while we're talking?”
Their site: https://midway-roofing-experts.ueniweb.com/?utm_campaign=gmb
Arguments to weave in (pick 2–3, don't recite)
- Their site, verified: The website is built on a highly generic, low-cost template platform (UENI) with basic stock imagery and lacks custom branding or a professional logo.
- We asked ChatGPT, Perplexity & Gemini 6 homeowner questions — they never came up. Power Home Remodeling did.
- Searches they're invisible to ≈ 1,160/mo — estimated exposure $11,430–$80,010/mo (say "estimated", never promise)
- Their proof, their customers' words: efficient and clean work — “and your website says none of it. Ours does.”
- Their proof, their customers' words: clear explanations of the process — “and your website says none of it. Ours does.”
- The new site is built from their OWN reviews — it is proof, not a promise.
Audit ammo (numbers to quote)
Why they're great (mined from their reviews)
- efficient and clean work
- clear explanations of the process
- durable metal roof installation
“I was worried about how hard it would be to replace the roof, but this crew made it shockingly straightforward. They were well-organised, quick, and skilful.” — Rhea Howard
“I called this roofing business out of the blue, because I wanted my leaking roof fixed. They came and replaced the shingles the same day, and now I have a new leak-free life!” — Anonymous
“Due of my hectic work schedule, a customer service representative even visited me on his day off to provide me with shingle samples.” — Anonymous
Objection prep — their OWN complaint themes
No complaint themes found — clean record. (Owner responds: never)
Negative share: 4% overall, 0% last 12mo.
Their site today vs their Drop
Gap: The website is built on a highly generic, low-cost template platform (UENI) with basic stock imagery and lacks custom branding or a professional logo.
Their Drop is built. Preview locally: SITE_DIR=$PWD/entities/midway-roofing-experts npm run dev · https://midway-roofing-experts.wearethedropglobal.com
Who's beating them
Power Home Remodeling — ★4.6 (3649)
their customers complain: “If I could leave a zero I would these people sold me on a lifetime warranty. I called to get some wi” · “Short answer: don’t do it. They require you to leave a review BEFORE the job starts.<br><br>Long ans”
Blue Hammer Roofing — ★4.9 (1288)
their customers complain: “Cold call spam calling. I don't appreciate being bothered on my cell phone. There is no reason to co” · “Blue hammer, completing a job in my neighborhood, allowing trash to blow all over the streets and in”
Imperial Roofing and Construction — ★5 (672)
their customers complain: “They state free estimates but that only of you own the home. If your trying to purchase a home they ”
Offer cheatsheet
| Price | $5,000 one-time + $397/mo Drop Care (12-mo min: hosting, tracking, edits, monthly lead + visibility report). NO discounting — ever. |
| Terms | $5,000 one-time to claim (72h window) — one link, Apple/Google Pay enabled. Drop Care $397/mo starts at go-live. |
| Price ÷ one job | One roof replacement ($9–15K in DFW) pays for the site twice over. |
| "Too expensive" | The roofing-specialist agencies charge $10–30K + $2–10K/mo. And ours is already built — you're looking at it. |
| "Why 72 hours?" | We build ~10 drops/month in DFW. If you pass, your slot goes to another roofer and this positioning work is re-used research. Real capacity, not a trick. |
| What we guarantee | The INPUTS: 95+ mobile speed, schema, Google+Bing indexed, GBP 95+, tracking live. Outcomes (rankings, AI mentions, calls) we measure and report monthly — no ranking promises. |
Touch log (manual until dashboard)
date · channel · who · outcome · next step
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