Evans & Horton Roofing, L.P.
The opener (say this)
Then: “We actually already built you a new website — it's live at a private link. Takes 60 seconds to look at. Can I text it to you right now while we're talking?”
Their site: https://evansandhorton.com/
Arguments to weave in (pick 2–3, don't recite)
- Their site, verified: The mobile version has severe text contrast issues where the dark headline is completely unreadable against the dark shingle background, and the site still features an obsolete Google+ social icon.
- We asked ChatGPT, Perplexity & Gemini 6 homeowner questions — they never came up. Power Home Remodeling did.
- Searches they're invisible to ≈ 280/mo — estimated exposure $2,790–$19,530/mo (say "estimated", never promise)
- Their proof, their customers' words: Honesty and integrity in inspections — “and your website says none of it. Ours does.”
- Their proof, their customers' words: Dependable and responsive service — “and your website says none of it. Ours does.”
- The new site is built from their OWN reviews — it is proof, not a promise.
Audit ammo (numbers to quote)
Why they're great (mined from their reviews)
- Honesty and integrity in inspections
- Dependable and responsive service
- Long-term customer loyalty
“I've done business with Scott Horton since at least 1990. He's replaced 2 roofs, and done a couple of repairs and inspections. He is the most experienced and honest businessman you'll find when looking to replace your roof.” — Anonymous
“We called another company. Their inspector came out and started showing us all these problems with our roof, and telling us how it was installed incorrectly and that if we tried to file a claim on it the insurance company would deny it because of poor workmanship.” — Anonymous
“Every time I have had a leak (I had 30) Mr. Horton has come over to look at it within hours. The last time I called was the only time he didn't come, because he was attending his daughter's graduation from college out of state.” — Anonymous
Objection prep — their OWN complaint themes
No complaint themes found — clean record. (Owner responds: n/a)
Negative share: 0% overall, 0% last 12mo.
Their site today vs their Drop
Gap: The mobile version has severe text contrast issues where the dark headline is completely unreadable against the dark shingle background, and the site still features an obsolete Google+ social icon.
Their Drop is built. Preview locally: SITE_DIR=$PWD/entities/evans-and-horton-roofing-l-p npm run dev · https://evans-and-horton-roofing-l-p.wearethedropglobal.com
Who's beating them
Power Home Remodeling — ★4.6 (3649)
their customers complain: “If I could leave a zero I would these people sold me on a lifetime warranty. I called to get some wi” · “Short answer: don’t do it. They require you to leave a review BEFORE the job starts.<br><br>Long ans”
Blue Hammer Roofing — ★4.9 (1288)
their customers complain: “Cold call spam calling. I don't appreciate being bothered on my cell phone. There is no reason to co” · “Blue hammer, completing a job in my neighborhood, allowing trash to blow all over the streets and in”
Imperial Roofing and Construction — ★5 (672)
their customers complain: “They state free estimates but that only of you own the home. If your trying to purchase a home they ”
Offer cheatsheet
| Price | $5,000 one-time + $397/mo Drop Care (12-mo min: hosting, tracking, edits, monthly lead + visibility report). NO discounting — ever. |
| Terms | $5,000 one-time to claim (72h window) — one link, Apple/Google Pay enabled. Drop Care $397/mo starts at go-live. |
| Price ÷ one job | One roof replacement ($9–15K in DFW) pays for the site twice over. |
| "Too expensive" | The roofing-specialist agencies charge $10–30K + $2–10K/mo. And ours is already built — you're looking at it. |
| "Why 72 hours?" | We build ~10 drops/month in DFW. If you pass, your slot goes to another roofer and this positioning work is re-used research. Real capacity, not a trick. |
| What we guarantee | The INPUTS: 95+ mobile speed, schema, Google+Bing indexed, GBP 95+, tracking live. Outcomes (rankings, AI mentions, calls) we measure and report monthly — no ranking promises. |
Touch log (manual until dashboard)
date · channel · who · outcome · next step
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